AUSTRALIA

Every door opens more for local economies

Every door opens more for local economies

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Airbnb’s contribution to the Australia's people, places and prosperity

Airbnb’s contribution to the Australia's people, places and prosperity

Every Airbnb door opens more. A place to stay becomes a catalyst for community growth. A host becomes an employer and a guest becomes a contributor.  Each of these choices might feel small, but together, they help build something bigger: turning Airbnb into a powerful platform for economic growth.From inner-city terraces in Sydney to farm cottages in the Margaret River, Airbnb is embedding tourism not into districts, but into daily life, turning local homes into contributors to the visitor economy.
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Through Airbnb, tourism is dispersed, regional economies are fuelled, and businesses both big and small are sustained. And with an estimated 107,000 jobs supported by the economic activity Airbnb generates, it lets more Australians get involved in tourism, not stand on the sidelines but play a real role as hosts, business owners and workers. Importantly, Airbnb supported one in every 15 jobs within the travel and tourism industry was associated with Airbnb in 2024.
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Airbnb’s economic impact in Australia

In 2024, Airbnb contributed an estimated $20 billion to Australia’s GDP. This included $7.2 billion in direct impact and $13.1 billion in extended economic flow-on. Together, this economic activity supported 107,000 jobs, 0.7% of Australia’s total employment and 6.6% of all tourism employment.From inner-city cafes, to regional food producers, to coastal tourism providers, this impact is felt not just in major centres but across remote and regional Australia. These aren’t just numbers. They reflect the holiday grocery runs, early morning coffees, car hires and pub lunches that deliver an estimated $7 billion in wages to every-day Aussies.
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Supporting local communities beyond hosts

Supporting local communities beyond hosts

Airbnb’s contribution goes well beyond accommodation. It drives impact across diverse sectors. In 2024, guest spending totalled an estimated $16 billion.
Top sectors by GDP contribution
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Top sectors by jobs supported
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Guest spending typically flows to transport, dining, entertainment and local services. Hosts contribute locally too, relying on contractors, tradespeople and cleaners. These downstream effects help embed the value of tourism within the community.
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The guests behind the spend

The guests behind the spend

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While Airbnb is often associated with international tourism, in Australia the picture is much more local. In 2024, 84 percent of Airbnb guests were domestic travellers. Typical Airbnb guests spent on average $320 per person per day1 in non-accommodation spending. This demonstrate not only the value of domestic travel but the economic significance of local tourism. 1 Non-accommodation spend only, per Oxford Economics.
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Where they go

With one in every three Airbnb accommodation dollars spent outside major cities, the findings reveal how Airbnb is shaping a more inclusive tourism economy and driving direct, measurable outcomes for local communities.In 2024, 33.2 percent of all Airbnb accommodation spending occurred outside our major cities, confirming what many local communities already know: each time a guest walks through an Airbnb door, they set off a chain of activity that helps keep businesses trading, jobs in place, and regional areas on the map.

State-by-state outcomes in 2024

Airbnb’s contribution is distributed across the country. These numbers reflect the passions of hosts and guests who want to live like a local. They demonstrate the real impact to communities from Airbnb-based visitor activity.
State
State GSP (AUD)
Jobs supported
Wages (AUD)
New South Wales
6.6 billion
32,200
2.2 billion
Victoria
5.4 billion
30,900
1.8 billion
Queensland
4.8 billion
25,600
1.6 billion
Western Australia
1.8 billion
8,600
0.6 billion
South Australia
0.9 billion
4,700
0.3 billion
Tasmania
0.5 billion
3,300
0.2 billion
Rest of Australia
0.4 billion
1,700
0.1 billion

Host spotlight

From farm cottages in the Riverina to coastal bungalows in northern Tasmania, hosts are not just responding to demand, they are helping to shape community prosperity.
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Cathryn

Illawarra, Australia

“I am a retired firefighter and my husband a retired crematory operator. “Hosting is not an easy job, but it helps us rely less on the government for a pension, and I just love welcoming people to our place! We have so many memorable interactions with our guests. They also often follow our recommendations for restaurants, cafes and sights in the Illawarra, and so many of these local businesses have been positively impacted by this.”
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Amanda

Port Macquarie, Australia

"I started hosting my studio on Airbnb, as the additional income helps improve my financial situation and is crucial for me. Since I work during the day, I hire a cleaner to manage the turnover of the space. The earnings from hosting have provided a steady income for her, and she has seen her business thrive over the past six years working with me. I have assisted several other people in setting up their own businesses since I started hosting and have no plans to stop hosting or helping others in the future. Hosting has positively transformed my life, and I am a strong advocate for it."
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About the report

Airbnb commissioned Oxford Economics, a world-leading economic analysis and forecasting firm, to assess the impact of Airbnb’s ecosystem on communities throughout Asia Pacific.
Data source: Airbnb, Oxford Economics. Data based on 12 months from 1 January to 31 December 2024.