Isaalang‑alang ang lokasyon at sitwasyon kapag nagtatakda ng presyo

Para makapagtakda ng sulit na presyo, mahalagang maunawaan ang demand sa lokalidad.
Ni Airbnb noong Okt 12, 2023
4 na minutong pagbabasa
Na-update noong Okt 12, 2023

Bilang host, ikaw palagi ang magpapasya kung ano ang diskarte mo sa pagtatakda ng presyo. Ikaw ang pipili ng itatakda mong presyo, kung paano mo ito itatakda, at kung paano mo ito babaguhin sa paglipas ng panahon.

Malaking salik ang demand sa lokalidad. Kung mas mataas ang presyo ng patuluyan mo kaysa sa mga katulad na listing sa malapit, posibleng hindi ma‑book ang patuluyan mo. Kung sulit ang presyo ng patuluyan mo, mas malamang na makahikayat ka ng mga bisita at kumita ka nang mas malaki sa Airbnb.

Subaybayan ang demand sa lokalidad

Makakatulong sa diskarte mo sa pagtatakda ng presyo kung alam mo kung bakit binu‑book ang mga katulad na listing sa lugar mo.

Para maghambing ng mga presyo, pumili ng anumang available na petsa sa kalendaryo mo o puwede kang pumili ng hanay ng petsa nang hanggang anim na gabi. I‑tap o i‑click ang itinakda mong presyo kada gabi o i‑click ang button sa ibaba nito na may icon ng mapa at mga salitang “ihambing ang itinakda mong presyo.”

Makakakuha ka ng mapa ng mga average na presyo para sa mga katulad na listing sa malapit na na‑book ng mga bisita. Puwede mo ring suriin ang mga presyo ng mga katulad na listing na maaari pang i‑book.

Ang mga presyong nasa mapa ang average na presyo ng bawat listing sa mga napiling petsa noong na‑book o hindi na‑book ang mga iyon. Kabilang sa mga salik na ginagamit para matukoy kung ano-anong listing ang katulad ng iyo ang lokasyon, sukat, mga feature, mga amenidad, mga rating, mga review, at iba pang listing na bina‑browse ng mga bisita habang isinasaalang‑alang ang iyo.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

  • Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
  • Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Consider your costs

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Make sense of the numbers

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.

Airbnb
Okt 12, 2023
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